Marketing

Attract. Engage. Convert.

Your people are your brand, we help you showcase that.

Elevating your brand and presence

Why Marketing?

We create employer brand strategies that highlight your culture, values and growth opportunities through compelling visuals, authentic storytelling and consistent messaging across all channels.

EVP (Employee Value Proposition) design

Careers page content and layout support

Brand tone of voice development

Photography and video production for employer marketing

Who Is Marketing For?

Whether you’re scaling your team, promoting a new product or looking to elevate your employer brand, we blend creative storytelling with digital precision to position your business where it matters most, in front of the right audience.

In today’s competitive landscape, employer branding and candidate engagement are no longer optional, they’re essential.

Marketing at a glance

Our Marketing Services Include

Our Marketing Services help you tell your story, amplify your brand and attract the right talent or clients through strategic, data-driven campaigns tailored specifically to your sector.

Employer Branding
Talent Marketing
Client Attraction & Lead Generation
Content Creation & Social Strategy

Employer Branding

Your people are your brand and we help you showcase that.
We create employer brand strategies that highlight your culture, values and growth opportunities through compelling visuals, authentic storytelling and consistent messaging across all channels.

  • EVP (Employee Value Proposition) design
  • Careers page content and layout support
  • Brand tone of voice development
  • Photography and video production for employer marketing

Talent Marketing

We build marketing campaigns that don’t just promote jobs, they inspire people to want to work with you. From social storytelling to paid campaigns, we ensure your brand stands out to the top talent in the market.

  • Targeted social media campaigns
  • SEO-optimised job content
  • Campaign landing pages
  • LinkedIn and Glassdoor presence optimisation

Client Attraction & Lead Generation

For recruitment and SaaS businesses alike, we create inbound strategies that generate high-quality leads. Our approach combines performance marketing with sector expertise, ensuring your brand connects with key decision-makers in your sector.

  • Website optimisation for conversion
  • LinkedIn advertising and remarketing
  • Email automation and content sequencing
  • CRM and funnel integration

Content Creation & Social Strategy

Content builds trust. We help you deliver thought-leadership, insights and storytelling that resonate with your audience, positioning your brand as a credible voice in the industry.

  • Blog and newsletter creation
  • Industry insights and whitepapers
  • Social media management and posting calendar
  • Thought-leadership ghostwriting for executives

Benefits

The Resource Group marketing services benefit from:

The Outcome

Outsourcing your recruitment marketing efforts with The Resource Group ensures your brand delivers the best reflection of your business, attracting the best talent in the market. 

Solutions for all business needs

Other Solutions

RPO

Partnered to align with your hiring processes and deliver the best industry talent

Contingent

24/7 Talent supply to meet your hiring needs - from headhunting to offer delivery

RPO

Outsource your complete hiring process to an experienced and knowledgable partner

Want to discuss your hiring needs?

Feel free to get in touch